Recently in ebay Category

Ebay Partner Network To Improve Reports

By Michele Neylon on October 20, 2008 9:15 AM | Permalink

If you're using eBay's partner network you may find the reports provided to be a bit lacking in detail ie. it's hard to work out exactly what is converting and what isn't.

According to a post on their EPN blog this will change come October 22nd, when they release a new category report.

The report will allow you to see which categories and sub-categories are getting the most conversions and you can match those against your campaigns.

While it may lack the transparency of Amazon's reports, it's definitely a move in the right direction.

Find Ebay Category IDs

By Michele Neylon on October 5, 2008 2:51 PM | Permalink

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If you're using eBay's API to hook into their affiliate network then you probably need to know the category IDs.

Ebay maintains several pages on their site with listings of the categories and their respective IDs.

So if you are interested in the main DVD category, you'd be looking for category ID 11232, while DVDs and Blu Rays are in the more specific sub-category of 617. Unfortunately some of the categories would appear to almost overlap, so you probably need to explore which ones are the most suitable for your needs.

Ebay Takes Affiliate Marketing Inhouse

By Michele Neylon on March 17, 2008 4:26 PM | Permalink

Ebay have announced that they are taking their affiliate marketing inhouse.

To date the online auction giant had been using Commission Junction and ValueClick to handle their affiliate partner network.

According to the announcement the new network, which is aptly labelled the eBay Partner Network, will go live on April 1st. While the choice of date may lead to some sniggers, the announcement sounds promising:

While CJ and ValueClick have been valuable partners to eBay throughout the years, we've decided to give our affiliate community a customized experience for eBay affiliates.

All the great tools and benefits of working with the eBay program will remain the same - access to the Editor Kit and affiliate API, the flexible destination tool, the great payout structure. In addition, the eBay partner network will provide several new features:
• Easy global registration to multiple countries simultaneously
• New, targeted banners and rich media creatives
• New landing page optimization and geo-targeting capabilities
• More detailed reporting capabilities for eBay's programs

The eBay Partner Network and Commission Junction will run in parallel for one month through this process, so please plan to complete your migration by May 1st, 2008.

You can receive an additional 5% bonus for all traffic tracked through eBay Partner Network in April 2008 (bonus applicable to traffic sent to Half.com and US, UK, Australia, Canada, Italy, India and Spain eBay sites). The sooner you migrate, the more you'll earn! Just:
• Register with eBay Partner Network on April 1, 2008
• Confirm your registration, and obtain your new identifiers
• Update your links with your new identifiers.