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We've all heard the stories of webmasters being paid thousands of dollars every month by Google Adsense, so everybody wants to get a "cut of the pie". So what do you need to make money from Adsense? Do you need lots of traffic or is it more a case of the type of traffic? In my own experience I've found that the earnings are better when the site audience is "low tech". The "high tech" users tend to use Firefox, while the low tech users use Internet Explorer. I suppose you could view it in terms of "blindness" Hightech users could be using browser plugins to actually block the display of adverts on sites that they visit and even if they don't they've probably developed "banner blindness" Obviously if your site gets a lot of traffic your chances of earning more increase, but the relationship between traffic and earnings is not as direct as you might think. What have other people's experiences of this been like?