Amazon Introduces Carousels and Ferris Wheels

Amazon has been adding lots of "widgets" for its affiliates over the last year. The latest "toy" they've added is called the carousel.

If you frequent the "my amazon" part of Amazon US you're probably already familiar with the format

It's available in both horizontal and vertical versions and has a couple of other features that are definitely worth mentioning.

• Custom products - build up a selection of products based on searching the Amazon catalogue

• Update existing widgets without changing the code

• Easy integration with most blogging platforms

Here's one I did up which took me about a minute: