Recently in Affiliate marketing Category
TradeDoubler are not some little startup. They don't have any excuse for bad communication, yet they still send out totally meaningless emails to their publishers:
First the subject line:
"Apple ? Important Status Update"
So is it "Apple" or something else?
"Dear XXXXX,
With reference to your participation in the Apple Store Affiliate program through TradeDoubler.We have noticed that your site has not been active on the Apple Affiliate program indicating that you are no longer interested in the program. We will therefore be de-activating your account as of 13th October 2009. If you are still interested in being part of the Apple Affiliate program, please re-apply to join the program at any time.
If you have any questions or need any assistance, please contact your local TradeDoubler Team: xxxxxxxxxxxx at xxxxxxxx@tradedoubler.com
We thank you for your contribution and we wish you the best for your future endeavors.
TradeDoubler team
"
There are several serious issues with this email
They also sent out another email regarding Apple which again is badly worded and totally misleading.
"Dear publisher of the Apple Online Store Affiliation Program,
From today all publishers of the Apple Online Store Affiliation Program are required to respect the Guidelines for Apple Online Store Affiliate Publishers.
These Guidelines can be reviewed at:
http://hst.tradedoubler.com/file/2554/OLS_Affiliate_Banners_Guide_102708.pdf
http://hst.tradedoubler.com/file/2554/OLS_Affiliate_Photo_Guide_102708.pdf
Please note that TradeDoubler will monitor the respect of these Guidelines by the publishers of the Apple Online Store Affiliation Program and failure to respect these Guidelines may result in the termination of your affiliation with the Apple Online Store Affiliation Program.
If you have any questions please contact your local Tradedoubler account manager xxx xxxx at xxxxx@tradedoubler.com
Thank you for your partnership,
TradeDoubler
"
Why isn't it addressed to me? It's not as if they can't manage that ...
The subject line refers to "branding":
Apple IE: Affiliate Brand Guidelines
Branding is not exactly a subject that is going to have me rushing to open my email, yet, again, TradeDoubler are actually talking about something completely different and much more important than mere guidelines.
Look at the body of the email - note the "charming" threats ...
Now look at the PDFs ...
They aren't just about Apple / Tradedoubler expressing some preferences for how publishers place banners. They are, however, very clear rules on how publishers are meant to do things.
Tradedoubler - you really need to work on your communication. Seriously. Get your act together.
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First the subject line:
"Apple ? Important Status Update"
So is it "Apple" or something else?
"Dear XXXXX,
With reference to your participation in the Apple Store Affiliate program through TradeDoubler.We have noticed that your site has not been active on the Apple Affiliate program indicating that you are no longer interested in the program. We will therefore be de-activating your account as of 13th October 2009. If you are still interested in being part of the Apple Affiliate program, please re-apply to join the program at any time.
If you have any questions or need any assistance, please contact your local TradeDoubler Team: xxxxxxxxxxxx at xxxxxxxx@tradedoubler.com
We thank you for your contribution and we wish you the best for your future endeavors.
TradeDoubler team
"
There are several serious issues with this email
- Which site does it refer to?
- How can TD claim to know what I am interested in or not?
- Why are they using US spelling?
- Which part of my account are they deactivating?
- Why was the subject line of the email so weird?
They also sent out another email regarding Apple which again is badly worded and totally misleading.
"Dear publisher of the Apple Online Store Affiliation Program,
From today all publishers of the Apple Online Store Affiliation Program are required to respect the Guidelines for Apple Online Store Affiliate Publishers.
These Guidelines can be reviewed at:
http://hst.tradedoubler.com/file/2554/OLS_Affiliate_Banners_Guide_102708.pdf
http://hst.tradedoubler.com/file/2554/OLS_Affiliate_Photo_Guide_102708.pdf
Please note that TradeDoubler will monitor the respect of these Guidelines by the publishers of the Apple Online Store Affiliation Program and failure to respect these Guidelines may result in the termination of your affiliation with the Apple Online Store Affiliation Program.
If you have any questions please contact your local Tradedoubler account manager xxx xxxx at xxxxx@tradedoubler.com
Thank you for your partnership,
TradeDoubler
"
Why isn't it addressed to me? It's not as if they can't manage that ...
The subject line refers to "branding":
Apple IE: Affiliate Brand Guidelines
Branding is not exactly a subject that is going to have me rushing to open my email, yet, again, TradeDoubler are actually talking about something completely different and much more important than mere guidelines.
Look at the body of the email - note the "charming" threats ...
Now look at the PDFs ...
They aren't just about Apple / Tradedoubler expressing some preferences for how publishers place banners. They are, however, very clear rules on how publishers are meant to do things.
Tradedoubler - you really need to work on your communication. Seriously. Get your act together.
Image via Wikipedia
"Eircom ? important notice
Eircom publishers,
.
Please endeavour to extract all eircom creative from your site before tomorrow evening.
Unfortunately, we are not in a position to offer ?filler? eircom banners. All eircom creative must
be extracted in its entirety. From April 1st, remaining banners will display as errors on your site.
Please note: You can still promote eircom using text links.
If you have any questions please do not hesitate to email:
support.ie@tradedoubler.com
We apologise for this inconvenience and for the incredibly short notice.
"
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The latest beta release of Associate-o-matic includes a new feature that should be of interest to Wordpress users - a Wordpress plugin.
Full details of how the plugin will work haven't been finalised, but it maybe worth keeping an eye open for the final release when it comes in a few weeks time.
Full details of how the plugin will work haven't been finalised, but it maybe worth keeping an eye open for the final release when it comes in a few weeks time.
Now that Christmas is over it's sales season.
Most of the affiliate networks (and independently run programs) have been sending out emails since last week with news of the various discounts and promotions available.
While there maybe a credit crunch and general economic downturn, there's no better time to promote some of the huge savings that can be made online.
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Most of the affiliate networks (and independently run programs) have been sending out emails since last week with news of the various discounts and promotions available.
While there maybe a credit crunch and general economic downturn, there's no better time to promote some of the huge savings that can be made online.
Eircom, one of Ireland's largest broadband and telecommunications companies, has just launched on the Tradedoubler network
They're offering an 80 euro bonus until January 16th on all broadband sales.
Nice!
They're offering an 80 euro bonus until January 16th on all broadband sales.
Nice!
TradeDoubler have announced the addition of the Bwin program to their portfolio.The Irish offices of TradeDoubler seem to be attracting a lot of new programs for Irish affiliates, so this is a very positive move.
I posted on my personal blog a couple of days ago about the new Screenclick site.
One of Screenclick's affiliates also posted on his blog about the site redesign and has now found that his account has been suspended!
Is this how most companies handle feedback from their affiliates???
One of Screenclick's affiliates also posted on his blog about the site redesign and has now found that his account has been suspended!
Is this how most companies handle feedback from their affiliates???
If you're interested in getting started in affiliate marketing, then this post may be prove useful:
Beginner Basics of Affiliate Marketing
It covers a lot of the topics that people tend to ask about and is definitely worth taking a few minutes to read
Beginner Basics of Affiliate Marketing
It covers a lot of the topics that people tend to ask about and is definitely worth taking a few minutes to read
The affiliate marketing world has gained yet another service in the last few weeks with the launch of SkimLinks.
In simple terms the idea behind Skimlinks is that it does all the "heavy lifting" for you ie. creating the precious deeplinks that are more likely to convert. If you're going to link to an advertiser you're more likely to get a return on a deeplink than you are on a simple homepage link ie. linking to a product is better than linking to the advertiser's main site.
So how does it work?
The guys in Skimlinks have created a short video to show the system in action:
skimlinks.com :: How it works? from Ciaran Rooney on Vimeo.
Aimed at blogs, forums, web applications, and content sites that want a hassle-free way to earn money from affiliate marketing, Skimlinks turns normal product links into affiliate links, with no intervention required by the publisher.That sounds wonderful, but what exactly does that mean?
In simple terms the idea behind Skimlinks is that it does all the "heavy lifting" for you ie. creating the precious deeplinks that are more likely to convert. If you're going to link to an advertiser you're more likely to get a return on a deeplink than you are on a simple homepage link ie. linking to a product is better than linking to the advertiser's main site.
So how does it work?
The guys in Skimlinks have created a short video to show the system in action:
skimlinks.com :: How it works? from Ciaran Rooney on Vimeo.
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Microsoft has announced the closure of its affiliate network.
In an email to publishers last week the company thanked them for their participation and talked of a new range of products being launched on a new platform in 2009
In an email to publishers last week the company thanked them for their participation and talked of a new range of products being launched on a new platform in 2009
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