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Search engine giant Google has announced that it will allow gambling ads on its Adwords network to target users in England, Scotland and Wales.
Google banned gambling ads back in 2004, but is expected to add at least £100 million a year to its bottom line with this move.
As the ads will be targetting users based on those countries you can expect webmasters with sites attracting UK traffic to be rubbing their hands with glee, as the payouts on gambling related ads are traditionally quite high. Unfortunately Google has never fully divulged the percentages that it gives publishers.
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Google banned gambling ads back in 2004, but is expected to add at least £100 million a year to its bottom line with this move.
As the ads will be targetting users based on those countries you can expect webmasters with sites attracting UK traffic to be rubbing their hands with glee, as the payouts on gambling related ads are traditionally quite high. Unfortunately Google has never fully divulged the percentages that it gives publishers.
Full article
Discussion
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