March 2008 Archives
Earlier today European affiliate network Tradedoubler announced the launch of "AdMatch", which is their new contextual advertising product.
AdMatch scans the content of your webpage and then serves the most relevant ads from advertisers you've applied to. This better targets your audience, keeps your ads updated and fresh and drives performanceThe solution offers three types of ad:
- Text link ad - similar to Google Adsense et al
- Product Ads a bit like Chitika
- Image ads
It's not everyday that a merchant announces a significant increase in their payout levels, however IWOOT's latest announcement does just that.In what could best be described as a bold move the UK gadget shop emailed their affiliates earlier today to announce that they intended to take on their competition headon by increasing commissions across the board to an impressive 13% flat rate. Amazon, which was one of the first companies to offer an affiliate solution, for example, offers a flat rate of 4% or scaling commission system with an upper limit of 8.5%.
The new commission structure comes into play on April 1st.
Ebay have announced that they are taking their affiliate marketing inhouse.
To date the online auction giant had been using Commission Junction and ValueClick to handle their affiliate partner network.
According to the announcement the new network, which is aptly labelled the eBay Partner Network, will go live on April 1st. While the choice of date may lead to some sniggers, the announcement sounds promising:
To date the online auction giant had been using Commission Junction and ValueClick to handle their affiliate partner network.
According to the announcement the new network, which is aptly labelled the eBay Partner Network, will go live on April 1st. While the choice of date may lead to some sniggers, the announcement sounds promising:
While CJ and ValueClick have been valuable partners to eBay throughout the years, we've decided to give our affiliate community a customized experience for eBay affiliates.Unfortunately there is no affiliate network or plans to have one to cater for eBay Ireland users.
All the great tools and benefits of working with the eBay program will remain the same - access to the Editor Kit and affiliate API, the flexible destination tool, the great payout structure. In addition, the eBay partner network will provide several new features:
• Easy global registration to multiple countries simultaneously
• New, targeted banners and rich media creatives
• New landing page optimization and geo-targeting capabilities
• More detailed reporting capabilities for eBay's programs
The eBay Partner Network and Commission Junction will run in parallel for one month through this process, so please plan to complete your migration by May 1st, 2008.
You can receive an additional 5% bonus for all traffic tracked through eBay Partner Network in April 2008 (bonus applicable to traffic sent to Half.com and US, UK, Australia, Canada, Italy, India and Spain eBay sites). The sooner you migrate, the more you'll earn! Just:
• Register with eBay Partner Network on April 1, 2008
• Confirm your registration, and obtain your new identifiers
• Update your links with your new identifiers.
It looks like Tradedoubler Ireland may be beginning to attract some new advertisers, which is a good thing for Irish publishers or publishers targetting the Irish market.
A browse of the TD control panel today shows White Star finance under the available programmes list.
A browse of the TD control panel today shows White Star finance under the available programmes list.
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